LOUISE BOOTH

Case studies

A few examples of the results we have achieved across both personal and corporate branding and marketing.

CASE STUDIES

$35,000 in new revenue

Business: Cinch Home Loans

Situation: When we started working with Cinch Home Loans their advertising had not generated any viable leads or sales. They were keen to expand and generate new clients online but weren’t sure how to do it.

What we did: We developed a new brand positioning and offer which fed into their facebook advertising. The brand strategy led with delivering value and education to the market instead of a direct sales message.

Results: Within 2 months we have generated over 600 leads and $35,000 in revenue with an ad spend of less than $5,000. One year later that figure has reached $70,000.

New clients increased by 64%

Business: City Index, StoneX

Situation: The current marketing strategy was not driving profitable results and the sales team had no offer to help close new clients. It is a highly competitive industry and there was little point of difference and many competitors had a more established brand, online presence and marketing approach.

What we did: We focused on a personal brand strategy. We hired a trading expert into the business and built his personal brand as well as a gated content strategy to encourage new clients to join and trade. This fed into the paid search and display advertising; we leveraged his personal brand to increase new registrations.

Results: Over an 8 month period we doubled the number of new client accounts and increased new client traded accounts by 64%.

$1.5 million + in new revenue

Business: undisclosed, Office fit out

Situation: the business was using LinkedIn ads to generate registrations for their live virtual webinars as the primary approach to drive new leads. These campaigns had not generated any interest.

What we did: we conducted market research to get a deeper understanding of the target audience. Using these insights we built out a more comprehensive integrated campaign testing many variants to learn fast, iterate and deliver results. We developed a range of lead magnets: ebook, calculator, live and recorded webinars and case studies. We also developed new LinkedIn ads that featured their lead strategist as a personal brand in video ads.

Results: the ads delivered $1.5 million in new revenue from a $40k ad spend within 4 months.

Louise Booth cannot and does not give any guarantees on results or earnings with our information, courses, programs. masterminds, mastercourses, coaching, plans, tools, or strategies.

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